30 Important Marketing Abbreviations For Bank Exams - Pdf Download 2015

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Hi, Have A Look At List Of Important 30 Important Abbreviations Asked In Banking Exams In Marketing Section.




Here are 20 Important Marketing Abbreviations : 
1. ABM: Account Based marketing 
2. Ad: Advertising 
3. AIM: Alternative Investment Market 
4. B2B: Business to Business 
5. BDI: Brand Development Index 
6. BEP: Break Even Point 
7. BI: Business Intelligence 
8. CDI: Category Development Index 
9. CLS: Costumer Location System 
10. CLV: Customer Lifetime Value 
11. CMS: Content Management System 
12. CPC: Cost Per Click 
13. CPL: Cost Per Lead 
14. CPS: Cost Per Sale 
15. CR: Concession Rate 
16. CRM: Content Relationship Management 
17. CRM: Customer Relationship Management 
18. CTR: Click through rate 
19. DM: Digital Marketing
20. DM: Direct Mail

[Updated : 03 Dec , 2015]
21. DRA: Direct Response Advertising 
22. eCommerce: Electronic Commerce 
23. EM: Email 
24. EOQ: Economic Order quality. 
25. F500: Fortune 500 
26. FDI: Foreign Direct Investment 
27. GRS: Gross rating Point 
28. IDRA: Industries Development and Regulation Act 
29. IMF: International Monetary Fund 
30. LTV: Life Time Value

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